The Nissan Leaf leads the EV segment as the Chevy Volt stumbles in November
In November 2012, Nissan delivered 1,539 units of their Leaf electric vehicle while General Motors sold just 1,519 examples of the Chevrolet Volt. This margin of 20 sales units marked just the second time during the 2012 calendar year where the Leaf managed to best the Volt in sales after Nissan started the year by sending out 73 more examples of their Leaf than GM delivered Volt electric sedans in January. November was the second best month of the year for the Nissan Leaf while November was the Chevrolet Volt’s 4th worst stanza of 2012.
Coming into November, the Chevrolet Volt had lead the American electric vehicle market in 9 of the first 10 months of 2012 with the Nissan Leaf winning only the first month of the year when the Volt posted its worst sales figures in this calendar year. Not only did the Chevrolet Volt beat the Nissan Leaf in every month from February through October, it did so very badly with some months having the Volt outsell the Leaf by a margin of worse than 4 to 1.
The good news for General Motors and fans of the Chevrolet Volt is that with 20,828 units sold during the first 11 months of 2012, there is no way that the Volt will fail to win the electric vehicle sales race for 2012. Just 8,330 copies of the Nissan Leaf have been sold in 2012 so with a deficit of 12,498 units, Nissan really has no hope of catching the Volt without some sort of miracle. Provided that no Nissan miracle happens, the Chevrolet Volt will claim its first full year sales title – evening the score at 1 to 1. Nissan outsold the Volt in 2011 by the score of 9,674 to 7,671 so while General Motors has more than doubled their Volt sales in 2012 – Nissan will have to post one of its best months of 2012 just the reach the sales figures seen by the Volt in 2011.
Considering that November was one of the Chevrolet Volt’s worst months of the 2012 calendar year, I am looking forward to seeing how the electric Chevy bounces back in December. In the northern US states that face very cold winters, all of these electric models (and traditional hybrids) have less range as the batteries are negatively impacted by the cold. Because of this, sales of electric vehicles generally dip during the winter months – which is supported by the November sales drop for both the Leaf and Volt. The Volt has averaged 1,893 units sold per month from January through November and should they hit that average number in December, GM will end up selling roughly 22,700 electric Chevys this year. Nissan currently has an average of just 757 copies of the Leaf delivered per month but considering that they have been well above that number each of the past three months, we can expect that the Leaf will finish the year strong. Should Nissan deliver 1,500 Leaf EVs this month, the company will at top their numbers from 2011 but that comes as a very small victory considering the number of EVs sold by GM this year.
It will be interesting to see how the sales of the Chevrolet Volt and Nissan Leaf continue as we head into the 2013 calendar year with new segment entrants like the Ford Focus Electric, the Fiat 500e and the Chevy Spark EV – along with new hybrids with extended pure electric driving ranges – will likely cut into the numbers of both the all electric Leaf and the extended range Volt. The biggest “problem” for both of these models could be the introduction of new, more compact electric vehicles like the Chevy Spark and the electric Fiat that will offer significantly lower starting prices than the Volt and Leaf.