Just 6,000 2013 Subaru BRZ Coupes coming to the US
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Subaru has not offered any official quote as to how many 2013 BRZ Coupes will be sent to the US but the early estimates expected between 5,000 and 7,000 units sold in the first year with a price of $25,000 for the company to break even. 6,000 units sold would put Subaru right in the middle of that perceived break-even range while also offering a bit of exclusivity with their new rear wheel drive sports car for new buyers.
Car and Driver reported that dealerships around the United States are currently accepting pre-orders and fully refundable deposits even though the price has not been set for the 2013 Subaru BRZ. Those who pre-order and put down a deposit on the BRZ can expect to get their new Subaru sports coupe sometime between May and November – a pretty massive window.
Even though there is still tons of speculation about the pricing and delivery dates for the 2013 Subaru BRZ, there still remains a high level of interest in this sports car with supreme handling. Some Subaru loyalists have questioned the fact that the BRZ departs from the company’s recipe for success which has previously included all wheel drive and a turbocharged engine but fans of Japanese sports car are still clamoring for the first examples of the Toyota-Subaru joint venture in the US.
The 2013 Subaru BRZ will b joined in the US by the 2013 Scion FR-S – which is literally the exact same car with slightly different body panels and the unique company badging. The Scion version is expected to be very inexpensive with less extras, feeding to the purist racer who is more concerned about “go” then “show”. For both versions of the Toyota-Subaru joint sports coupe to succeed in the US, there will need to be some differentiating factors between the two cars that share the same mechanical workings. Brand loyalty can only go so far in helping the BRZ and the FR-S thrive in the US market but something like a heightened level of exclusivity and more interior goodies with the Subaru BRZ (along with a larger price tag) could be one step to help the Subbie rear wheel drive sports coupe stand apart from the Scion FR-S.
6,000 units is a fairly low volume for the US market so if the 2013 Subaru BRZ proves to be popular enough – it could be tough to get your hands on one once the pre-orders have been fulfilled. If you are certain that you want one, you might want to visit your local Subaru dealership soon and ask about making a deposit. If nothing else, when the MSRP is announced later this year, you can have your deposit refunded if the price is rich for your taste.
Source: Car and Driver