How the EcoBoost Mustang is Dominating in Southern California
The Ford Mustang hasn’t been the bestselling muscle car in America since 2009, but the introduction of the 2015 Mustang late in 2014 has led to huge sales numbers. The Mustang has beaten the Chevrolet Camaro and Dodge Challenger soundly every month this year and in doing so, Ford has built a lead on the performance car sales sheet that is nothing short of insurmountable at this point.
So, the Ford Mustang is all but guaranteed to be the bestselling muscle car and the bestselling sport car in America for 2015 and that will come with a sales total that will be higher than any annual figure of the Chevrolet Camaro since it returned to the lineup in 2009. While the 2015 Mustang sales likely wont catch the 2007 total of 134k+, but this will be the first time since 2007 when Ford sold more than 100,000 Mustangs.
Mind you, this is the same car that, when introduced, critics were sure would fail, as the 2015 Mustang design was unfairly dumped upon simply for being different. Many of those same critics pointed at the 2.3L EcoBoost engine as another ingredient in the recipe for failure, but the Ford team has once again shown that they know better than the critics – as the 2015 Mustang EcoBoost package has been a big part of the sales success.
Huge Success in Southern California
Ford Motor Company offered up some sales statistics on the Ford Mustang and through the first 9 months of 2015, the Mustang is technically selling the quickest in Southern California. The average number of days a car sits on the lot in the US is 60 days, so a given car sits for around two months before selling. In Southern California, the new Mustang only sits on the lot for around 2 weeks (16 days, to be exact). The speed at which the Mustang is flying off of lots in California makes that area the strongest market for the hot selling muscle car.
Among that SoCal market, Mustang EcoBoost models have accounted for a whopping 47% of sales this year. Ford hasn’t offered up the sales mix numbers, but in the event that the V6 accounts for just 1%, the best that the Mustang GT could be hitting is 52%. Of course, there is a chance that the V6 sales could be high enough that the EcoBoost is the most popular engine choice, but since Ford didn’t state that, Im not going to make any assumptions. The bottom line is that in the Mustang’s strongest market, the EcoBoost is just as popular as the 435hp V8.
Finally, among those folks in SoCal who purchased a 2015 Ford Mustang EcoBoost, 56% moved to the Mustang from another brand and they did so for a turbocharged 4-cylinder Mustang.
Other Big Sales News for the Mustang
While the boom in Southern California sales – particularly those with the 2.3L EcoBoost engine – is a big part of the 2015 Ford Mustang’s success, there is one other key area where the Mustang has improved in a big way. Millennials (buyers between the ages of 16 and 35) are not the key car-buying crowd, but they are important in the fact that as they get older, they become the most active car buying group.
Among the 2015 Ford Mustang sales, those buyers between the ages of 16 and 35 have accounted for 47% of new Mustang sales. During the first 9 months of 2014, this age group only accounted for 30% of Mustang sales, so this new Mustang clearly resonates better with the youngest new car buyer group.
Now that we are into the fourth quarter of 2015 with three months left in the year, it will be interesting to see how the Ford Mustang finishes off the sales year. We can expect numbers to dip as the temperatures drop in areas that see an actual winter, but the first examples of the new Shelby GT350 and GT350R could help keep sales up through the end of the year.
For a virtual ridealong in the 2015 Ford Mustang EcoBoost, check out the video below!