Ford Mustang Outsells Camaro and Challenger Combined in November
Over the course of the 2014 calendar year, the Chevrolet Camaro has handed both the Ford Mustang and the Dodge Challenger a series of monthly sales beatings that will almost certainly lead to GM claiming the title of the bestselling sports car in America for the 5th straight year. This domination of the market by the Camaro is unprecedented and with the introduction of the new 2015 Mustang, Ford had hoped to put an end to the Camaro’s streak of annual sales titles. The arrival of the 2015 Mustang will not only bring about a big spike in sales thanks to the new models, but the new models will cause deep discounts on the “old” 2014 models, which will account for a spike in sales in those previous generation cars sitting on lots around the country.
Well, November was the first month where the vast majority of Ford dealerships around the country took delivery of their first batch of 2015 Mustang coupes and, as expected, that came with a big spike in sales. This spike was big enough to make November 2014 the best November for the Mustang since 2006 and not only did the Mustang outsell the Camaro and the Challenger, but Ford sold more Mustangs than the other two companies sold muscle cars combined.
The 2015 Ford Mustang Crushes the Competition
The 2015 Ford Mustang has a front end design that is less than loved by some Mustang traditionalists, but that hasn’t slowed down the stream of interest in the next generation pony car. The first units of the S550 Mustang began reaching dealerships in October, but the first major wave of new Mustangs arrived around the country in November. That first major wave helped Ford sell 8,728 example of the Mustang, including both 2014 models already sitting on lots around the country (which will soon be subject to big discounts) and 2015 models that are arriving every day.
As mentioned above, 8,728 Ford Mustangs sold in November allows Ford to outsell the Chevrolet Camaro at 4,385 units and the Dodge Challenger at 4,157. Together, Chevrolet and Dodge sold 8,542 muscle cars – 186 fewer cars than Ford sold Mustangs. It should be noted that while November was the third best month of 2014 for the Mustang, it was also the worst month of the year for the Camaro while also being one of the worst months since the 5th gen Camaro was introduced for the 2010 model year.
The Mustang hits record highs while the Camaro hits record lows and that amounts to the most lopsided monthly sales advantage that we have seen in years.
Camaro Still Has a Huge Lead
Unfortunately for Ford and fortunately for General Motors, the Camaro has sold so well this year that it built a massive lead before the 2015 Mustang was introduced. Even with the huge advantage for the Mustang in November, the Camaro still leads the annual sales race by more than 6,500 units. This means that if Ford manages to sell 10,000 Mustangs in December, the Camaro would have to post one of its worst sales months of all time for the Mustang to win the 2014 sales race. If Ford posts similar Mustang sales numbers in December, Chevy would have to sell less than 2,200 Camaros to let the 5th straight muscle car segment sales title slip away.