Patrick Rall's picture

A Closer Look at the Custom Painted Billet Dodge Hellcat Badges

After receiving some undue negative feedback on the billet aluminum, custom painted Dodge Challenger and Charger Hellcat badges that we featured last week, today we offer a closer look at the actual product – rather than just a computer generated image of the product.

Last week, we featured the first officially licensed billet aluminum Hellcat badges for the Dodge Challenger and Dodge Charger. These badges are made to the exact dimensions of the factory Hellcat “head” badge, except they are made out of billet aluminum rather than the standard plastic. Most importantly, these aluminum badges are available in every factory color of the Hellcat Challenger and Charger, so they are a guaranteed match for any of the 707 horsepower Mopar monsters.

When I wrote that piece, I used an image from their site showing the Dodge Hellcat badge in red, but the website offers a sample of the Hellcat badge in every available color. They do this with a simple set of computer generated images of the badge with the different colors applied and as a result of this method, the badges appear to have an unusual finish to them.

After running that piece, we saw some negative feedback on the appearance of the painted portions of the Hellcat Challenger and Charger badges, but since then, more images of turned up of the actual product and there is no question that the actual badges look a whole lot better than the generated images on the website.

Ethan LaBerge’s Hellcat Challenger
The Dodge Challenger SRT Hellcat shown here is owned by Ethan LaBerge, who just so happens to have the American Brother Designs Hellcat head logos on his muscle car. His Hellcat badges are painted TorRed to match his machine, and as you can see in all of these images – the badges are a perfect match. More importantly, the finish of the painted surface is smooth and consistent, looking quite different from the computer generated images on the website.

In short, the real product is a whole lot better looking than the representation on the website.

Just to be clear, the point of this piece isn’t to complain about the images on the company website, but after hearing those complains and seeing how much nicer the product looks on a car – I wanted to showcase the actual product. I felt that relying on the online images were doing their Hellcat logos a disservice, so I wanted to set the record straight by showing off the actual product on a customer’s car.

Click here for a look at all of their products, with the sketchy images of the Hellcat badges in the various colors.

A big thanks to Ethan LaBerge for the images of his gorgeous Hellcat Challenger!


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