A pair of Fiat 500 Abarth coupes

Chrysler leads everyone in March 2012 sales growth

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The dust has cleared from the first weekend of the 2012 New York Auto Show and now that we have had a chance to sit down and study March 2012 sales – the Chrysler Group is once again the top dog in terms of year over year growth with a company improvement of 34%.

The Fiat 500 first hit the US market in March 2011 so this March brought about the first chance to compare year over year sales for the sporty Italian compact. Fiat fittingly sold 500 units of the 500 Coupe last March but with a 3,712 coupes and cabrios sold last month, 2012 brought about an improvement of 642%. The Fiat 500 lineup can expect to see year over year improvements, bolstered by the rising fuel prices along with the introduction of three new models over the next few months. 2012 will bring US consumers the Fiat 500L (Large), the Fiat 500 Electric and the high performance Fiat 500 Abarth.

The Chrysler brand was the second strongest brand the automaker group that shares its name in March 2012 with an increase of 70% compared to the same month last year thanks to all three of their current models showing strong sales in March. Growth was led by the Chrysler 300 as the luxury sedan moved 7,336 units for an improvement of 169% compared to March 2011. The Chrysler 200 was second in sales with a jump of 121% and the Town & Country was third with an increase of 32%. In terms of sales volume, the 200 topped the list for Chrysler with 14,914 units sold followed by the Town & Country minivan at 12,476 and the flagship 300 was third. For the year, the Chrysler 200 and Chrysler 300 have both moved better than 200% more vehicles than they did in the first quarter of 2011 – a great sign of the public reception of their redesigned 200 and 300 sedans.

The Jeep brand was next in line in terms of growth with an increase of 36% compared to March 2011. The Jeep Liberty was the top performer from the Trail Rated brand in terms of growth with an improvement of 46% while the Wrangler and Grand Cherokee were tied for second (and essentially third) with 43% improvement each. When it comes to sales volume, Jeep led by the Grand Cherokee with 14,096 sport utes sold followed by the Wrangler (12,557 units) and the Liberty (7,605). Like the Chrysler brand, all of the current production models from Jeep showed positive growth last month compared to the same month in 2011. The same is true for the first quarter, as all of the Jeep models have showed strong growth through the first quarter of 2012 with the “weakest” being the Patriot at 21%.


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