Chrysler Launches Second Half in America ad campaign (w/video)


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Today, the Chrysler Group unveiled their newest advertising campaign titled Second Half in America – with four 1-minute commercial spots featuring each of the four American Chrysler brands accompanied by an illustration of a true American who has faced tough times.

Second Half in America follows up on the uber popular Super Bowl ad titled Halftime in American and featuring Hollywood tough guy Clint Eastwood but where Halftime in America really didn’t promote any Chrysler Group vehicles – Second Half in America uses each of the four new commercials to feature one of the current company products in a story about an American citizen overcoming some sort of adversity. Interestingly, the announcement of this new ad campaign points out that these four new commercials were shot at the same time as the 2-minute Halftime in America Super Bowl ad and those few glimpses of Chrysler products from that original commercial each become the focal points of these new television spots.

The four new Chrysler Second Half in America ads are set to debut on television throughout this weekend, during both normal primetime television programming along with some major sporting events.

-The new Jeep ad named “Jenny in the Jeep Wrangler” features the Jeep Wrangler and will run during the NCAA Men’s Basketball Semi Finals along with airing on the American Movie Channel during various movies this weekend.

-The Ram ad “Tommy and the Ram” features and Ram Heavy Duty and will run during this weekend’s NASCAR races in Martinsville Virginia as well as during the American Country Music Awards.

-The Dodge ad “Shaun in the Challenger” shows off a sexy new Black Challenger R/T and will run during the NCAA Men’s Basketball National Championship Game as well as various NHL broadcasts over the next few days.

-The Chrysler ad “300 My Son Steven” obvious showcases the Chrysler 300 and this spot will join the Jeep ads during the NCAA Semi Finals as well as running during the season premier of the popular drama Mad Men.

“I’d like to remind everyone as they watch to remember the spirit of “It's Halftime in America” and its simple message that in the land of opportunity, everyone has the right to dream and the power to turn that dream into reality,” said Olivier Francois, Chief Marketing Officer for the Chrysler Group.

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