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Toyota RAV4 Owners Say "Make the Front End Less Boxy and Improve Infotainment"

The Toyota RAV4 is one of the most popular compact SUVs on the market, and for good reason. It's reliable, fuel-efficient, and practical. However, the RAV4 is starting to show its age, and it's clear that Toyota needs to make some major improvements.


As an automotive expert with over a decade of experience in the industry, I understand the importance of continuous improvement in the ever-evolving world of automobiles. The Toyota RAV4 Prime has been a popular choice among SUV enthusiasts, but it's time to take a closer look at the areas where this vehicle could shine even brighter in its next generation.

In this detailed article, we'll explore the improvements that the 2024 Toyota RAV4 Prime needs, from aesthetics to performance and everything in between. We'll delve into the finer details, discussing what matters most to prospective buyers.

Nicer Aesthetics and Quieter Ride

One of the most noticeable aspects of any vehicle is its appearance. The current RAV4 Prime has received its fair share of praise, but it's clear that there's room for refinement. Many owners have expressed a desire for a more appealing front end. The current model's boxy design leaves some to be desired in terms of aesthetics, especially when it comes to parking. A sleeker, more refined front fascia could go a long way in elevating the RAV4 Prime's curb appeal.

To improve the driving experience, it's essential to address the issue of cabin noise. The RAV4 Prime, while an impressive hybrid, is noisier than most would prefer. An SUV of this caliber should offer a quieter ride to enhance the overall driving experience. Reducing wind, tire, and engine noise is paramount.

EV Range and Handling

Toyota's hybrid technology has been a game-changer in the automotive industry, and the RAV4 Prime is no exception. However, there's always room for improvement. Owners of the current model have expressed a desire for more miles in EV mode. A 50% increase in battery size, as some have suggested, could be a significant step in the right direction. Moreover, faster battery charging, possibly on 2 or 3 phases instead of just one, would enhance the convenience of the RAV4 Prime's plug-in hybrid system.

When it comes to handling, this SUV can become even more impressive. Owners expect it to handle with precision and agility, offering a smooth and responsive driving experience. Enhanced handling will further distinguish the RAV4 Prime from its competitors, attracting discerning buyers who value both efficiency and performance.

Toyota RAV4's Interior Upgrades and Infotainment Overhaul

Inside the RAV4 Prime, it's crucial to consider the use of high-quality materials. The current model's interior, while functional, could benefit from an upgrade in materials. Dark panels can make it challenging to read speed and adjust settings while on the go. Lighter and more premium materials would not only enhance the overall aesthetic but also improve functionality.

One issue that many RAV4 Prime owners have voiced concerns the infotainment system. The current system leaves much to be desired, with some even going so far as to call it "ugly." An extensive overhaul is necessary, and this includes a screen with zero bezel and a larger size. Integrating it into the front dash seamlessly, rather than it protruding like an unsightly tablet, is the way to go. The modern driver expects a state-of-the-art infotainment system that is intuitive, responsive, and visually appealing.

Powertrain Enhancement

To meet the demands of a wide range of customers, it's worth considering the addition of a 4-cylinder turbocharged engine to the RAV4 Prime lineup, or at least upgrade the Woodland Edition RAV4. This option would appeal to those seeking a bit more power and performance while maintaining the benefits of a hybrid powertrain. A well-balanced engine lineup ensures that the RAV4 Prime can cater to a broader audience.

Innovative Lighting

Lighting plays a significant role in a vehicle's safety and aesthetics. A complete transition to LED headlights and taillights could enhance the RAV4 Prime's visibility and contribute to its modern and sleek appearance. LED lighting technology not only lasts longer but also consumes less energy, aligning perfectly with the RAV4 Prime's eco-friendly image.

Classy Wheel Options

Different trim levels of the current RAV4 offer various aesthetic features, and the wheels are no exception. The top trims should continue to feature classy chrome or brushed chrome style wheels, while the black wheels can remain reserved for the sporty XSE trim. This diversity in wheel designs allows buyers to choose the RAV4 Prime that best fits their style preferences.

Improved Cabin Noise Cancellation and Sunroof Options

A quieter cabin is an essential factor in the overall driving experience. Advanced cabin noise cancellation technology can significantly reduce engine and road noise, enhancing the serenity inside the RAV4 Prime. A peaceful cabin promotes comfort and minimizes driver fatigue, making long journeys more enjoyable.

When it comes to sunroofs, choice is key. Not everyone wants a panoramic roof, so keeping a regular sunroof as an option is a must. This customization ensures that buyers can select the RAV4 Prime that suits their individual needs and preferences.

Standard Features

Standard features are crucial for a satisfying ownership experience. Remote start, for instance, should be a standard feature. This is particularly important for drivers in regions with extreme weather conditions, as it allows them to pre-condition the cabin and ensure a comfortable temperature before entering the vehicle.

Premium Interior Options

To set the top trims apart from the rest, Toyota should consider offering premium interior wood trims. These high-quality materials will enhance the luxurious feel of the RAV4 Prime Limited and appeal to buyers who value a more upscale interior. Heated rear seats should also be standard on these top trims, further elevating comfort for all passengers.

Goodbye to Unfortunate Seat Designs

In a surprising deviation from its otherwise rugged and beautiful design, the RAV4 Prime features eye-catching red-striped seats in some trims. While this design choice may have its appeal, many find it to be an unfortunate eyesore. An option for more traditional, neutral seating designs should be considered to cater to a broader range of customer preferences.

The 2024 Toyota RAV4 Prime has the potential to be a game-changer in the hybrid SUV market, but it's crucial to address the key areas where improvements are needed. A sleeker front end design, reduced cabin noise, increased EV range, a top-notch infotainment system, and a diverse powertrain lineup are just some of the elements that can set this vehicle apart from the competition. To maintain its reputation as a reliable, eco-friendly, and stylish choice for drivers, Toyota must listen to its customers and continuously strive for excellence.

The RAV4 Prime is at the intersection of technology, performance, and environmental consciousness. By incorporating these improvements, Toyota can create a vehicle that not only meets but exceeds the expectations of its customers. As an automotive enthusiast and industry expert, I firmly believe that these enhancements will further solidify the RAV4 Prime's position as a leader in the automotive world. It's time to take the 2024 RAV4 Prime to the next level, and I am confident that Toyota can make it happen. Let's look forward to a future where the RAV4 Prime is not just a vehicle but a statement of excellence and innovation.

As a Toyota expert, I have seen firsthand the need for improvements to the RAV4. The current model is starting to fall behind the competition in terms of design, features, and performance.

I believe that the most important improvements that Toyota needs to make to the RAV4 are:

  • A new, more modern design
  • Higher-quality interior materials
  • Better noise reduction
  • A softer and more comfortable ride
  • An updated infotainment system with a larger touchscreen and a more user-friendly interface
  • More powerful engine options, including a turbocharged engine or a hybrid powertrain
  • Improved fuel efficiency
  • More features, such as a panoramic sunroof, a head-up display, and a wireless charging pad
  • Competitive pricing

I also believe that Toyota needs to address some of the specific complaints that current RAV4 owners have, such as the red-striped clown seats in the RAV4 Prime, the lack of heated seats in the back seat, and the boxy front end.

If Toyota can make these improvements to the next generation RAV4, it will remain one of the most popular compact SUVs on the market for many years to come.

What do you want Toyota to improve in the 2024 next-generation RAV4, or how do you want Toyota to redesign it? Please, share your opinion in the comments section below for discussion.

Armen Hareyan is the founder and the Editor in Chief of Torque News. He founded in 2010, which since then has been publishing expert news and analysis about the automotive industry. He can be reached at Torque News TwitterFacebokLinkedin and Youtube. He has more than a decade of expertise in the automotive industry with special interest in Tesla and electric vehicles.