Elon Musk's Complicated Master Plan for Tesla
Automotive experts have identified seven transformative strategies that fit into Tesla’s master plan, which Elon Musk toots at Tesla.
It is naive to think that legacy carmakers like GM, Ford and VW will catchup with Tesla if they just make the same electric cars Tesla makes.
Elon Musk has a multifaceted Tesla master plan which is conversant, goes beyond driving, and attacks every aspect of transportation globally.
Charles Morris writes in Evannex, saying "Tesla’s advantages in autonomy dovetail with the trend away from traditional car ownership, and towards car-sharing models. If the company’s plan to develop a network of Robotaxis comes anywhere near to reaching its potential, it will utterly transform the auto industry (and many other aspects of human society). If Tesla can offer a vehicle that can generate income while you sleep—the opposite of today’s automotive money pit—it truly would be pointless to own anything else."
He also explains why Consumer Reports gave preference to Cadillac's Super Cruize over Tesla, but notes neither Cadillac nor any other legacy automaker has indicated plans for anything approaching the ambition of Tesla’s Robotaxi ecosystem.
"Electric Robotaxis can be thought of as the culmination of the transformative tetra-trend we discussed above, but Tesla has even more disruptors in the pipeline," says Morris and points that Sarwant Singh of Frost & Sullivan has identified no less than seven transformative strategies that fit into Tesla’s master plan, which he summarized in a recent article in Forbes.
And there is more to the story, concludes Morris, writing "the new Autobidder software, which offers a flexible way to tie stationary batteries into the power grid; JB Straubel’s ambitious plans to create a circular battery ecosystem—Tesla is beginning to resemble an enormous, planet-straddling octopus, with arms that reach into every segment of the transportation and energy industries."
Armen Hareyan is the founder and the Editor in Chief of Torque News. He founded TorqueNews.com in 2010, which since then has been publishing expert news and analysis about the automotive industry. He can be reached at Torque News Twitter, Facebok, Linkedin and Youtube.