Skip to main content

Subaru revs up for Denver Auto Show Mar. 30 - April 1

Denver Auto Show is the Rocky Mountain resident’s best opportunity to see the cars, trucks, crossovers and SUVs on the market today, despite not getting much national attention. Subaru, who has their best market in the Centennial State, is bringing an interactive cutaway display of the popular Legacy sedan, among other special features.
Posted: March 24, 2011 - 6:02PM
Author: Don Bain

Subaru is riding high on record sales both nationally and in the Denver area during 2010. The company saw a 20-percent increase from 2009 to 2010 in the Denver region, closely following the 22-percent national increase in year-over-year sales. Last year, Subaru was the third top-selling brand throughout the state of Colorado.

"Those of us in the Denver area are lucky to have diverse geography, breathtaking scenery and countless beautiful days at our fingertips. Needless to say, we like to get outdoors, and Subaru vehicles are known for reliably getting drivers wherever they want to go to enjoy all that this area has to offer," said Tony Graziano, western region vice president, Subaru of America. "We're looking forward to the Denver Auto Show, where visitors will get the chance to see just why Subaru vehicles continue to set sales records."

Subaru will highlight 15 vehicles at this year’s Denver Auto Show stand, including the 2011 Subaru Legacy and the internal layout of the Subaru Boxer engine. Another featured exhibit will demonstrate Subaru's renowned symmetrical all-wheel drive – standard in all current models. Visitors can also inspect the 4-door version of the rally-inspired 2011 Subaru Impreza WRX STI, the company's flagship performance model.

Based on Polk US data, the Subaru Outback was the number one selling automobile in Colorado and top selling vehicle in Salt Lake City in 2010. National sales records were set in February by Subaru's Legacy, Outback, Forester and Impreza models.

Watch tomorrow for our scheduled interview with Tony Graziano Of Subaru's western regional offices.