The 2013 Mazda5 from the brand's public website.

Mazda named Most Affordable Brand by Kelley Blue Book

According to the nationally recognized automotive evaluator, the Mazda lineup provides the Lowest 5-Year Cost of Ownership of any brand available in the US.
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According to Kelley Blue Book, Mazda builds the most affordable vehicles to own over five-years compared to any other automotive manufacturer. Consequently, Mazda receives the 2013 5-Year Cost to Own Award, following the Mazda5’s designation as the 2013 5-Year Cost to Own Award in the Minivan/Van class from Kelley Blue Book.

"This award celebrates everything Mazda has been working toward over the past few years so we are honored to receive this recognition from KBB.com," said Jim O'Sullivan, president and CEO for Mazda North American Operations. "As we move forward with our new sixth-generation of products that showcase improved quality, fuel efficiency and driving dynamics, owning a Mazda will continue to be an enjoyable experience that doesn't have to break the bank to maintain."

KBB.com credits Mazda's SKYACTIV engine technology, excellent economy and consumer confidence in low depreciation with the brand’s success. As a result, Mazda can provide owners with an enjoyable and affordable experience, which is a great combination, any way you look at it. Best of all, the 2013 KBB.com 5-Year Cost to Own Award for the brand means that this experience extends across the Mazda lineup, embracing the Mazda2, Mazda3, Mazda5 and CX-5.

"New-car shoppers often are most concerned with the upfront cost of a vehicle – however, consumers would be wise to consider the purchase from a more holistic standpoint by examining the total cost to own a vehicle over the initial five-year ownership period," said Dan Ingle, vice president of vehicle valuations for Kelley Blue Book. "Kelley Blue Book's 5-Year Cost to Own winners provide the top options in multiple categories and at the brand level."

The firm's annual awards define the vehicles and brands, in both luxury and mainstream segments, that deliver the lowest expected ownership costs, based on Kelley Blue Book's data projections for new cars across the first five years of ownership.

They take into account not only depreciation and fuel expenditures, foremost on most minds, but also other factors impacting the consumer, including financing, insurance, maintenance and repairs, as well as state fees for new models. Kelley Blue Book's business is to provide information that helps auto buyers make better new-car decisions by illuminating predictable ownership costs and identifying brands and models with the lowest likely five-year expenditures.

The lowest five-year ownership costs for a compact car were found in the Scion iQ.

Now the entire Mazda fleet can share it the Scion commuter’s glory.


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