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Hyundai partners with Broadcom to boost automotive connectivity

A Joint Development Agreement between wireless communication leader Broadcom and Hyundai will boost the wide-scale adoption of automotive Ethernet based infotainment and safety features, via100Mbps connectivity for vehicle networks now and up to 1Gbps in the near future, across virtually all price points.
Posted: October 16, 2012 - 7:52PM
Author: Don Bain

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Such systems should help automotive hardware to do a better job of keeping up with smartphone and cloud-based apps in a ever changing digital world.

"Hyundai is confident about the viability of Ethernet in the car and looks forward to closely collaborating with Broadcom to develop an Ethernet network for Hyundai vehicles,” stated SunJai Lee, Infortainment Design Division Leader, Hyundai Motor.

“The in-vehicle Ethernet network will enable key features including infotainment, lane departure warning, park assist and telematics to deliver greater value to our customers. We chose to partner with Broadcom as they deliver superior Ethernet-based innovation to enrich the driver and passenger experience."

Broadcom Corp. is a leader in innovative semiconductor solutions for both hardwired and wireless communications. The collaboration between the two firms will integrate infotainment, telematics and Advanced Driver Assistance Systems (ADAS) like surround view parking and lane departure alerts into Hyundai vehicles. Working together, the firms are aimed at delivering fresh features and faster connectivity to more drivers.

Broadcom's BroadR-Reach Ethernet technology will provide a more cost-effective, lightweight and faster data transmission system to advance implementation of safety applications in Hyundai vehicles. Broadcom will showcase this technology at the SAE Convergence in Detroit, today and tomorrow.

"As in-car connectivity transforms the automotive industry and driving experience, empowering consumers with passive and active safety along with infotainment and connected lifestyle services at cost-effective price points will be critical to making the connected car a viable experience for all,” interjected Dominique Bonte, Vice President and Practice Director of ABI Research. “Ethernet has emerged as a cost-effective standard for powering automotive connectivity and counters age-old issues of scalability and cost-prohibitive technologies that stand in the way of the connected car experience."

Through their membership in the AVnu Alliance and One-Pair Ether-Net Alliance (OPEN) Special Interest Group, Broadcom and Hyundai Motor have worked together since 2011 to further the adoption of Ethernet-based automotive connectivity.

This method allows an open, scalable network to power onboard infotainment and ADAS, while implementing next-generation technologies and multiple networks, thus improving data sharing from a common source to the entire network.

Broadcom’s approach also supports the IEEE 802.1 Audio Video Bridging standard, necessary to top quality audio and video transmission in cars with a guaranteed quality of service, frame synchronization and timing necessary to stream the best audio and video files.

"Demand for advanced safety features, together with the need for higher bandwidth and faster connectivity within and between in-car networks, continues to grow at a rapid pace,” concluded Dr. Ali Abaye, Senior Director, Product Marketing, Infrastructure and Networking Group. “Broadcom's Ethernet solutions, pervasive throughout cloud-scale data center, carrier and enterprise networks, are now making their way into the vehicle, enabling a more scalable and open architecture. Our collaboration with Hyundai Motor will make features previously only available in luxury models accessible to a broader number of drivers, ultimately improving automotive safety for the masses."

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