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Why is the Mazda CX-8 Not Sold in the USA?

Mazda makes a CX-8 three-row crossover for sale in Japan, and it just showed off the redesigned version.
Posted: July 25, 2017 - 9:30PM
Author: Tim Healey

Why can’t we get it, and/or a new CX-7, here? After all, Mazda currently has nothing that slots between the CX-5 and CX-9.

The CX-8 even shares its wheelbase with the CX-9, although it’s smaller overall. It also uses the same diesel powertrain – a 2.2-liter turbodiesel four-cylinder – that will soon be an option in the CX-5.

CX-8 Seats Six or Seven

Unlike the CX-9, which only seats seven, the CX-8 seats six or seven passengers.

It’s unclear why Mazda won’t sell it here, but there’s a few possible reasons. One is possible cannibalization of CX-9 sales – even though it’s smaller, the CX-8 might eat into CX-9 sales.

Another reason is that the CX-7 didn’t sell at the level Mazda wanted. While a slightly larger CX-8 might be more appealing that the CX-7, Mazda clearly feels that the size differential between the CX-5 and CX-9 is perfect and there’s no need to slot something in between.

Will it Ever Come Here?

On the other hand, maybe someday soon the CX-8 will be sold here? With gas prices staying low, sales of crossovers and trucks aren’t slowing anytime soon. Mazda already has the platform and it wouldn’t be too hard to bring it over to left-hand drive.

We doubt Mazda will make the move, but if the market trends continue, it’s not impossible.

Motor Trend