Hyundai To Launch Online Buying, But Is It Just Reserved For The UK?
The Click To Buy service can give potential Hyundai customers a chance to either trade in or part exchange a vehicle, buy a brand-new vehicle with either a deposit and arrange the delivery and pickup point. The website will be able to give online discounts as Hyundai have arranged with dealers to offer reduced margins on selected models. Everything about the car purchase can be done online apart from financing options where you will still have to visit a dealer to sort out the paperwork.
'We’ve spent many years listening to customers and Click To Buy is the result. It’s a site that makes the process of buying a new car easier, simpler and clearer than ever, doing away with haggling through fixed pricing and offering the ability to buy a car online in just five minutes flat. This is just the start of Hyundai offering even greater customer service. Over the coming months we’ll be adding even more functionality to Click To Buy – watch this space,' said the president of Hyundai UK Tony Whitehorn.
The service is set to launch on January 6, 2017 but currently goes to a holding page outlining the service. The web page says that customers can buy a new Hyundai in less than five minutes and have it delivered direct to their door for the models i10, i20, i30, Tucson and Santa Fe.
The main idea behind the online platform is to make the sales process more transparent and straightforward, along with the less time-consuming effort of having to go to a dealership and deal with the sales guys. The service follows on from Hyundai's 2014 digital car buying service in conjunction with Rockar. Great news if you want to purchase a new Hyundai and live in the UK, but what about the rest of the world? Checking out Hyundai's USA website, there doesn't seem to be any sign of the Click To Buy service. Rummaging through the usual channels didn't bring up any news on the service being offered outside the UK, which does lead to some questions.
We will have to wait after today to see the service go live and then it's probably up to Hyundai to judge the take-up of the service to see if it is rolled out to the rest of the world, possibly. Hyundai won't be the only car manufacturer to play with selling directly to customers online. Tesla currently have a complete online ordering system with the likes of Volvo who have also offered the XC90 online, to name just two. It will be interesting to see how Hyundai's online offering pans out and if sales do well online, then we should see the same facility available elsewhere, hopefully.