Why Subaru boss says next generation BRZ needs improved performance
John McElroy from Autoline interviewed Subaru COO Tom Doll and asked him what is going to happen with the next-generation Subaru BRZ. The BRZ sports coupe does not fit the Subaru mold of all-wheel-drive multi-purpose utility vehicles, but the Subaru of America boss says there is a place for the rear-drive coupe in the lineup. It will need more performance to survive.
BRZ sales have taken a nose dive in the past year and Subaru knows they need to do something to increase sales. If not, BRZ could get the axe. It’s a tricky situation because Subaru isn’t in the driver’s seat and has to defer to Toyota with any decisions they make with the BRZ/FR-S twins. What will happen in the future with the Subaru BRZ/Scion FR-S/Toyota GT86?
In the recent interview, Tom Doll gives a glimpse of what is coming for the next-generation sports cars. Doll says, “ Many experts in the industry have said BRZ is a fun car because it’s the most fun non-turbo car on the market you can drive. Anyone who has driven BRZ knows this to be true.”
It depends on Toyota
The Subaru boss says BRZ comes with the same DNA that makes the WRX and WRX STI the most fun to drive performance cars on the market. For the next generation BRZ, he says it will depend on what happens with the life cycle of this generation and what the relationship with Toyota will be.
Doll admits BRZ needs more performance
BRZ fans have been asking for a turbo model with more power and performance for the sports coupe. Like the WRX/STI, fans have been doing it with their vehicles with aftermarket upgrades. Doll thinks they are probably right and the sports coupe will likely get some kind of performance upgrades in the future. We do know Subaru Tecnica International (STI) will have more involvement in the future and changes are coming to BRZ.
Even though Subaru’s main focus will continue to be all-wheel-drive utility vehicles, Doll says BRZ has its place in the Subaru lineup. He goes on to say, “I think there is a place in our lineup for the BRZ. We will have to do some things to it to enhance the driving performance a little bit more, take it up a little bit. We have learned that if it had a little bit more performance to it, BRZ could increase in sales even more.”
What happens to the next-gen Subaru BRZ/Scion FR-S/Toyota GT86 all hinges on the small automakers relationship with Toyota who owns a 16.48 percent share of the company. Will the new Subaru BRZ/Scion FR-S get more power? If it’s going to survive, both automakers will need to make sure it does.
Image source: Subaru by way of Timothy Yiu