2016 Subaru WRX STI
Denis Flierl's picture

Subaru Switzerland sends American STI fans warm WRXmas greetings

Subaru fans in Switzerland love the 2016 Subaru WRX STI as much as American performance enthusiasts. They send WRXmas wishes.
Advertisement


It’s only five days until Christmas and WRX STI fans in Switzerland want their U.S. counterparts to know they are just as passionate about their Subarus as anyone on the planet. Subaru of Switzerland sent Subaru of America this picture of a 2016 Subaru WRX STI doing a flaming burnout while it was all lit up for the Christmas season. They are sending WRXmas wishes to American WRX/STI enthusiasts.

On their Facebook page they said, “Dear Swiss Subaru owners, let’s show our American friends how we celebrate #WRXmas. Post your pictures with the #WRXmas for them to see.” There are lots of WRX/STI fans in Europe and many come from the tiny country of Switzerland. Even though the country is small, Subaru has a large presence there.

Subaru launched the brand in Switzerland in 1979 and now has 40 employees working for Subaru Switzerland AG. The dealer network comprises 200 representatives. They started with the Subaru Model 1600 AWD wagon and it’s been a success ever since. The Subaru Impreza WRX STI launched in January 2002 in the Swiss market and the WRX/STI craze has been growing ever since.

In 2004, Patrick Heintz and Roland Scherrer from Emil Frey AG Team Rally won the Swiss Rally Championship with their Impreza Turbo AWD WRX STI and were the first team from the German-speaking Switzerland. In May 2014, Subaru unveiled the new-generation 2015 Subaru WRX STI in Switzerland at the Geneva Motor Show as it made its European premiere. This year, STI unveiled the new WRX STI Nurburgring car in Geneva that went on to win the 24-hour race.

Switzerland is the ideal place for the all-wheel-drive 2016 Subaru WRX STI on the snowy mountain roads in the Swiss Alps. Subaru WRX STI fans in Switzerland are as passionate about their performance cars as Americans and they want them to know it. From Swiss STI fans to U.S. enthusiasts, they wish everyone a Merry WRXmas.

Source: Subaru of Switzerland


Sign-up to our email newsletter for daily perspectives on car design, trends, events and news, not found elsewhere.