The distributor of Subaru automobiles in Russia and Belarus is reporting today that 2016 will be the last year the BRZ is sold in Russia. The 2016 Subaru BRZ sports coupe will be on sale in Russia until the summer of 2016 and then it’s gone. Subaru is likely dropping the rear-drive BRZ in Russia because of slow sales.
What will this mean for the rest of the globe?
Subaru BRZ sales have been down all over the globe and Russian sales were likely even slower than in North America, Australia and Europe. With Toyota dropping the Scion brand, FR-S will continue on under the Toyota banner and BRZ/FR-S will get needed updates soon. The new-generation BRZ/FR-S sports coupe has been confirmed by Subaru and Fuji Heavy.
Subaru says BRZ/FR-S will continue on
President of Fuji Heavy Industries (FHI), Yasuyuki Yoshinaga, confirmed a new-generation Subaru BRZ/Scion FR-S is coming and the relationship between Toyota and Subaru will continue to produce another generation model. Yoshinaga said, “The BRZ is an important model for Subaru, so we will continue to develop the BRZ with Toyota.”
Subaru COO Tom Doll was asked recently what is going to happen with the next-generation Subaru BRZ. The Subaru of America boss says there is a place for the rear-drive coupe in the lineup and it will need more performance to survive. Doll says, “We will have to do some things to it to enhance the driving performance a little bit more, take it up a little bit. We have learned that if it had a little bit more performance to it, BRZ could increase in sales even more.”
More changes are coming
The new-generation Subaru BRZ / Scion FR-S coupes will likely get additional power, but don’t look for a turbocharged model. They will also get suspension upgrades to handle the additional horsepower and new exterior styling to mirror the new design language from Subaru seen in the Impreza Concept cars. It’s been reported that a carbon fiber roof could be added to save weight on the new-generation coupes.
The 2016 Subaru BRZ will be on sale in Russia until this summer and then the sports coupe is going away. More changes are coming for the Subaru BRZ/FR-S. Stay tuned.
Source: Subaru Russia