Outback Leads Subaru to the Longest Success Streak of Any Automaker in America
The 2017 Subaru Outback is on fire and leads Subaru to it’s 60th consecutive month of growth. That’s the longest sustained sales growth of any automaker in America. The Outback flagship wagon leads the way and had its best month ever in November in the US. The SUV-alternative model is now Subaru of America’s number one model and passes the Forester SUV in the lineup as the top-seller.
Subaru set another record in November. The Japanese automaker had a monthly sales increase of 11.4 percent over November 2015. Most of Subaru’s lineup is contributing, and it was also the best November for the Crosstrek crossover, Forester SUV and Legacy sedan.
The Outback’s success could be partly due to the increased production ability at the Lafayette, Indiana facility. Subaru can now pump out more cars at the newly-revamped plant, and more US-produced Outbacks are rolling off the assembly line for customers.
Many buyers are trading in other brands
Subaru is also attracting more new customers to the brand who have never purchased a Subaru vehicle and they are trading in other brands. Jeff Walters, senior vice president of sales, Subaru of America says, “We continue to attract new customers to Subaru at a record rate.”
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The 2017 Subaru Outback leads Subaru into the record books and the brand has the the longest sustained sales growth of any automaker in America. The 2017 Subaru Impreza is set to hit dealer showrooms this month and will be another hot car for the brand. Subaru is now positioned to sell 600,000 cars in 2016 for the first time.
Photo credit: Subaru