How 2015 Forester shows Subaru will be number one brand in two key areas
Denis Flierl's picture

How 2015 Forester shows Subaru will be number one brand in two key areas

Fuji Heavy Industries Ltd., (FHI) the maker of Subaru automobiles, announced their mid-term management vision for the next six years. The 2015 Forester shows their vision philosophy.
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What can we expect from Subaru in the next six years? There are a few things to look for, and 2015 Subaru Forester shows how they will be number one in two key areas. What does their new mid-term management vision mean for the average auto buyer? Subaru will continue to build on their “customer first” philosophy and build quality multi-purpose SUVs like the new 2015 Forester.

But there are two key areas where Subaru wants to move ahead of other automakers and be number one. In the Subaru management vision “Prominence 2020” just released by FHI, we see these two key areas where Subaru has a commitment to be number one in the auto industry. And this is good news for active families who are looking for safe quality SUVs. The new Forester points the way.

Subaru wants to be number one in customer trust. They will continue to build SUVs that meet customers needs and will be multi-purpose vehicles customers want for their active lifestyles. They have created a unique market niche and will continue to focus on building their all-wheel-drive SUVs. Subaru says they will enhance the lineup and will be launching new products in the near future. They will likely be launching a new SUV to replace the outgoing Tribeca.

But a big way Subaru will keep this customer trust is by continuing to build the safest vehicles on the planet. Subaru had been committed to safety and has developed its highly-rated collision safety and "EyeSight" driving assist system that is rated number one in the industry. Subaru’s goal is to “become a No.1 brand for overall safety with "All-Around Safety" protecting all passengers and pedestrians.”

Subaru calls themselves the safety leader. Subaru is leading the automotive world in safety, and the all-new 2015 Subaru Forester is a good example of why Subaru is leading the way around the globe. Subaru is the only automaker in the world with the distinction of earning IIHS Top Safety Pick awards for every model it builds and has done so four consecutive years. The 2014 Subaru Forester was the only small SUV in the world to ace the newest IIHS safety test.

What else can we expect from Subaru over the next six years? We will see new more fuel-efficient gas engines and Subaru is working on a new all-electric vehicle coming in the next few years. Subaru will bring out new designs and concepts that we saw in the new VIZIV2 Concept at the Geneva Motor Show 2014.

Subaru is a small automaker and this works to their advantage when it comes to building strong customer ties through the kind of communication that only a small, distinctive brand can have. Look for Subaru to build customer trust through building quality SUVs like the 2015 Subaru Forester that meet a new generation of customers active lifestyle needs. And Subaru will be the leader in safety which will enhance the brands image even further.

Other Subaru Forester safety stories of interest.
2014 Subaru Forester is the only small SUV to ace safety test


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