Dodge Charger, Challenger and 5 Other Chrysler Group Models Named Most Loved
Strategic Vision has announced the results of their Most Loved Vehicles in America poll and Chrysler Group vehicles are among the most prevalent on the large list. In their respective class, the Dodge Charger, Dodge Challenger, Dodge Dart, Dodge Durango, Jeep Grand Cherokee, Ram 1500 and Ram Heavy Duty (2500/3500) were found to be the most loved vehicles during the year-long study. The Challenger was the company’s highest scoring vehicle on the list with 702 points out of a possible 1000 and the Charger was second within the company with 684 points.
During Strategic Vision’s survey period, the company interviewed owners of new cars, trucks and SUVs around the United States and asked them to rate their vehicle with the Edwards Commitment Scale. Owners were asked to rate their new vehicle on a scale of 1 to 7 with 1 being Hate It and 7 being Love It. Other scores include “A Failure” at 2, “Satisfactory” at 4 and “Delightful” at 6. The result of these surveys is what Strategic Vision calls their Most Loved Index. This is based not just on the vehicle itself, but also dealership experiences so this is very broad survey that measures the owners feeling of the entire ownership experience.
“There is tremendous room for improvement among vehicles with truck platforms. Love is a dynamic tool for addressing where improvements can be made. ‘Love’ should be on any brand’s internal scorecard and really is the pinnacle of achievement,” said Alexander Edwards, President of Strategic Vision. “We have been able to demonstrate the power of Love to predict commitment, advocacy and loyalty. Love is about the bottom line. Ignore it at your own risk.”
There are a total of 27 categories in the Most Loved Vehicle Index and the most loved vehicle in the industry according to Strategic Vision is the Tesla Model S with a score of 852 points out of a possible 1000. To make the most loved list, a vehicle must either be the highest scoring vehicle in its class or within 5 points of the highest scoring vehicle in the class.
The Dodge Charger was most loved among full sized cars while the Challenger was the most loved among Specialty Coupes – beating models like the Ford Mustang and the Chevrolet Camaro. The Dodge Dart tied with the Nissan Sentra which is very impressive considering that the Dart and Sentra are competing with two of the bestselling cars in the world with the Ford Focus and the Chevrolet Cruze.
for the most loved small car while the Ram 1500, 2500 and 3500 swept the Full Size and Heavy Duty pickup classes…although they did so with a score of 582 points out of 1000 (hence Mr. Edwards’ comment above about trucks having lots of room for improvement). The Dodge Durango and Jeep Grand Cherokee were also named to the most loved list for midsized sport utility vehicles, but it should be noted that the Ford Explorer led that segment by 1 point over the Durango and 2 over the Jeep. The entire scoring report is included below.
Segment Winner(s) Love Score
Micro Car Chevrolet Spark 612
Small Car Nissan Sentra/ Dodge Dart (tie) 587
Small Multi-Function Car Hyundai Elantra GT Hatchback 611
Small Alternative Powertrain (APT) Car Nissan Leaf 541. Toyota Prius C 540
Mid-Size Car Hyundai Sonata 548 Volkswagen Jetta/Passat 547
Mid-Size Multi-Function Car Honda Accord Crosstour 503, Volkswagen Jetta SportWagen 501
Mid-Size Alternative Powertrain (APT) Car Chevrolet Volt 601
Full-Size Car Dodge Charger 684
Near-Luxury Car Lexus ES 350 734, Hyundai Genesis 732
Luxury Car Hyundai Equus 821
Specialty Coupe Dodge Challenger 702
Premium Coupe BMW 3-Series Coupe 695, Audi A5 Coupe 693
Standard Convertible MINI Cooper Roadster 692, MINI Cooper Convertible 691
Premium Convertible/Roadster Mercedes SL Class 753
Standard Pickup Honda Ridgeline 448
Full-Size Pickup Ram 1500 582
Heavy Duty Pickup Ram 2500/3500 521, Ford F250/F350 519
Entry SUV Toyota FJ Cruiser 564
Entry CUV Nissan Juke 593
Mid-Size SUV Ford Explorer 582, Dodge Durango 581, Jeep Grand Cherokee 580
Mid-Size CUV Ford Flex 561. Hyundai Santa Fe 558
Full-Size Utility Nissan Armada 602
Near-Luxury Utility Infiniti FX 35/37 686
Luxury SUV Cadillac Escalade ESV 772
Luxury CUV BMW X6 721
Minivan Toyota Sienna 562
Most Loved Vehicle (Industry) Tesla Model S 852