This Is How Tesla Can Succeed in India
I can't say about Tesla, but electric vehicles are going to grow extremely fast in India, maybe the fastest. There are new polices for electric cars, scrappage policy as well. Also 2-wheeler EV market is huge in India, almost 2/10 scooters are electric in many cities.
India is going for long term for EVs, lithium refining, exploring, battery tech everything is government funded now. Manufacturing is the part India wants to focus on with passenger adoption.
India needs high quality electric 2-wheeler more than electric cars, fuel prices are at record-high levels. Range anxiety is not an issue for 2-wheeler market.
EV and Tesla charging needs to be improved in India. One of the big reasons Teslas are successful is because of their big charging network.
Some people think India’s road infrastructure will be a huge challenge for Tesla’s full-self driving AI. But India’s road infrastructure has improved dramatically in recent years. Even inter village roads are smooth and better that what highways used to be 10- 15 years ago.
If any company wants to succeed in India you just need to launch products at low prices and meet the consumer demands. It's because people look at India as a lower middle class economy. But I think even many people in Western countries too can't afford a Tesla car.
Tesla needs to choose between “Class and Mass” if chosen the latter with a price around $20,000, it would succeed more than China.
Yes, there is a ton of problems when it comes to Tesla and India. But the people are very optimistic. Remember, this is a country where journey started in a simple thing like bicycle, but it went as far as mars.
Armen Hareyan is the founder and the Editor in Chief of Torque News. He founded TorqueNews.com in 2010, which since then has been publishing expert news and analysis about the automotive industry. He can be reached at Torque News Twitter, Facebok, Linkedin and Youtube.