Colorado Drivers Spot and Weigh in on Rare Apocalypse Truck

A driver, named Justin, posted a picture of this rare Apocalypse truck to social media saying, “I rarely post here because its always the same Lambos, the Bugati, and blue Skyline over and over and over again. But, you dont see this monster, ever. Whether you like it or not, its not the normal supercar.” Fans were quick to weigh in on the six- by- six truck, with the license plate referencing Batman. A driver named Blaze responded quickly. “IBWAYNE license plate is the best part about that truck-ish thingy!!!!!”

A driver named Landon finds it more interesting than run-of- the-mill supercars. “Why spend 270K on a lamborghini when you can have one of these? I saw 2 lamborghinis and 3 porsches today, I didn't see one of these.”

A woman named Tina saw the truck at the gas station and said the driver was very nice. “I saw him today at the gas station! Owner was a super cool guy that was happy to talk with me about it!” Later she added that the driver said that the truck got 14 mpg.  Of course with rising gas prices, it would be interesting to know how much fuel it takes. Another driver, Brett, had the same thought. “How much does it cost to run that thing right now?” A photog replied, “I think that is Bruce Wayne, only He could afford Fuel & Maintenance.”

Who Builds the Apocalypse Truck and Why

On its website, builders describe the Apocalypse as built to dominate any situation. They are outfitted to seat five people who are up to seven feet tall, which would suggest they are marketed to athletes. They are sold through a customizer in Florida. The website describes the SuperTruck as “A Rolling Fortress.” The 6x6 models typically have a 850HP Apocalyptic Tuned Hellcat V8, which the company describes as “built to dominate any road.” 

Website Description for a New Apocalypse Supertruck

“The SuperTruck is the top-shelf answer for the buyer who wants a full-size truck that looks and feels like it belongs in a different class. It is big, planted, and visually finished, with the hardware to match the headline. Built to be daily-drivable but never ordinary, it delivers the kind of presence that makes everything else look stock. This is the one for dominance, not compromise.” It appears it starts at $189,999 and has 937horsepower.

“Supercharged 6.2L HEMI V8 (~850 HP); 4×4 or 2×4 drive modes; Dana 60 axles; locking differentials; five drive modes; dimensions 246″ L × 95″ W × 83″ H; 22″ wheels with 40″ tires; embedded lightbar windshield visor; luxury marine-grade interior.”

There are several different models and the cost goes up from there. The website also sells used SuperTrucks. It appears the trucks build off the Stellantis HEMI engines and many use the Ram TRX chassis and suspension. 

Driver Reactions Varied

Michael seemed to appreciate the mammoth truck. “I mean it’s at least a “honest” truck. It’s not trying other look a part or pretend to be something like most modified lifted vehicles. Form follows function.The lift is appropriate for the wheel size and suspension travel. I’m not sure why it needs 2 rear axles, I guess that improves operation in mud and forest roads.”

Other online posters said they had seen similar vehicles in other parts of Colorado. Supposedly, there is a neon green SuperTruck in Centennial, Colorado. 

I’ve never seen one of the vehicles out on the road, I have read about them and seen displays about them. Have you seen one?

What did you think of it? Would you rather have a supercar or a supertruck? Why?

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About the Author

Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin. Follow Mary at @MaryConwayMedia on X  and on Facebook, and send her car news tips for future stories. Mary Conway is an esteemed automotive and business reporter who was inducted into the Michigan Journalism Hall of Fame in 2019. Mary is a member of the Automotive Press Association, Rocky Mountain Automotive Press, Society of Professional Journalists, and NATAS.