On the seventh day of the seventh month of 2011, at 7:07 a.m., Infiniti posted the first image of the their new concept, the seven-passenger Infiniti JX . The new vehicle will join the luxury line next spring. Also announced was the launch of the "Power of 7", an social media campaign hoping to build a buzz about the JX Concept in advance of its global reveal at the 2011 Pebble Beach Concours d'Elegance on August 18.