Ford says the company's major push into high fuel efficiency vehicles is justified by market research showing consumers are already taking steps to increase fuel efficiency, and are willing to pay a bit more for higher MPG's.

The long awaited 2012 Toyota RAV EV, the brainchild of Toyota’s partnership with Tesla, is nearing its final release and the brand is trying to build excitement with YouTube videos singing its praises.

James Bond's Aston Martin DBS, which was featured in Quantum of Solace, will soon be up for auction.

CODA has given us an electric car that should prove once and for all, electric cars pack serious performance, matched by a truly usable range. We spent the day at the wheel of a CODA in Los Angeles city traffic, highway and canyon drive on an 80 mile range anxiety drive.

Lukoil gas station owners are protesting unfair pricing practices by Lukoil North America.

Proving that fuel cell technology has not been forgotten, Nissan released a preview of the Nissan TeRRA Fuel Cell SUV concept vehicle that will debut at the 2012 Paris Auto Show.

During a technology forum held on Google+ Hangouts, Ford highlighted the new Auto Start-Stop option that will be available on the 2013 Fusion, along with specifics about the technology and a recent survey commissioned by Ford regarding energy savings and fuel efficiency. The results may surprise some eco-enthusiasts.

How long seniors should retain their license to drive has been in the news lately, with some calling for automatic loss of privileges at a certain age. In reality, it is the medical prescriptions, and in some cases, the medical conditions themselves that make older drivers as dangerous as texting teenagers or imbibing adults.

Don't ever accuse Volkswagen of not trying something different when it comes to marketing.

Volvo is leaving is staid image in the dust. The new S60 design trend is continuing with the V40 and the new V40 R-Design will turn a lot of heads.