Among the big-three Japan-based auto companies in the United States, Nissan was the biggest winner by far in 2010. Sure, both Honda and Toyota sold more vehicles than Nissan. So both remain larger retailers. But Nissan grew at a much faster pace in 2010. In fact, while Honda and, especially, Toyota struggled to keep up with the recovering pace of U.S. auto sales, and while both lost market share, Nissan performed better than the market at large, and gained share.
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