Unveil Review: Rivian Automotive, the Michigan based startup that for ten years carefully, but secretly planned to find the right vehicle, at the right time, and at the right moment, to launch an all BEV the world hasn’t seen, seemed to find the right recipe to unveil that vehicle NOW, as they launched something that Tesla had expectations of doing first: to launch the first all electric pickup truck in the world. And Rivian did it. Not Ford. Not Tesla. This is a game changer . . .
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