Ford's latest key move is the revival of the iconic Bronco, one of the first modern successful mass-market SUVs. Introduced in 1965, the Bronco was a winner from the start. Indeed, it won the first -- 1969 -- Baja 1000, which also helped to establish its identity. In the current reintroduction of the Bronco, it has expanded the line, adding a second set of doors (the first Bronco was a two-door), and a new, smaller model that we discuss today.
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