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The 2012 Toyota Prius C build site is live

The “build your own” option for the 2012 Toyota Prius C is live on the website of the massive Japanese automaker – allowing hopeful owners a chance to configure the compact hybrid to their liking and see just how expensive (or in this case, how inexpensive) their ideal Prius C will be.
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By: Patrick Rall

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The 2013 Dodge Charger Sprint Cup gets unveiled in Vegas, smashing all previous designs

Race fans in Las Vegas, Nevada were treated to the unveil of the latest in the new look for NASCAR, this one from Chrysler-Dodge with their new 2013 Charger Sprint Cup, whose looks are likely the best yet unveiled for the new-generation makeover in racing.
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By: Aaron Turpen

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Mazda partners with ESPN International to broadcast USF2000 & Star Mazda around the world

Mazda has teamed up with ESPN International to allow racing fans around the world to follow their favorite race car drivers and teams a better viewing experience with a total of 13 hours of racing scheduled to be broadcast in 2012, for the Star Mazda Championship Presented by Goodyear and the Cooper Tires USF2000 Championship Powered by Mazda.
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By: Adam Yamada-Hanff

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Toyota launches "Game of Life" ad campaign for Prius C targeting Gen Ys

Toyota hopes to reach Generation Y with new ad campaign presenting the Toyota Prius c as a key part of life choices.
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By: David Herron

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2013 Infiniti XJ commercials to air during NCAA Selection Sunday

Infiniti will be launching the new 2013 Infiniti JX SUV across the country this month and will be tying in the launch with the three television spots to air for the NCAA (National Collegiate Athletic Association) March Madness Selection Sunday.
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By: Adam Yamada-Hanff

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Tata Megapixel concept unveils at Geneva as a new and innovative range extended electric

Move over and make some room, Opel Ampera, there's a new RE-EV coming from India's largest automaker and Tata has pulled out all the design stops for this little powerhouse of engineering.
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By: Aaron Turpen

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