By selling the entire model range in three categories, Tesla Corporation makes each car more cheaply, and simplifies discerning which car is which. If you want “Ludicrous,” which now comes in a separate upgrade package at a $20,000 premium, no more looking at old school Bentley-like badges to see battery energy capacity, you just look for “Performance.” This also helps with pricing and sales: by having cheaper Base Models S and X, Tesla is getting ready to sell Base Model 3.