From the show car room at Lotus Engineering in Sterling Heights, MI

Lotus Engineering cues media on future of automobiles with Technical Press Workshop

In a rare private workshop following the week of The Battery Show 2011, Lotus Engineering brought together a small group of journalists to its Sterling Heights, Michigan office for a Technical Press Workshop, a review of its technologies that will define the cars of the future.

The Lotus Engineering Technical Press Workshop was comprised of five, one-to-one sessions over a 2-½ day period, from Wednesday, November 2 through Friday, November, 4. Torque News took the Friday morning slot, as I had already met Gary Haddon, Lotus Marketing Manager, at The Battery Show 2011.

According to the invitation, each Lotus Engineering Technical Press Workshop enabled media reps to learn about the latest innovations from Lotus Engineering in America, including the latest technologies in Powertrain Engineering and Testing; including electric drive efficiencies, fuel strategies, hybrid drives and non automotive projects.

The Lotus Engineering staff revealed much about their vehicle programs that included Lightweight Vehicle Architecture studies and Driving Dynamics projects.

After each workshop, the media was then able to view a number of new and exciting exhibits that included the 414E Series Hybrid Evora featuring a series hybrid drivetrain and a Sound Synthesis System designed for electric vehicles that has been on display at the Geneva Motor Show and more recently at Frankfurt.

Additional exhibits included the all new production Range Extender engines, both the 3 cylinder and 2 cylinder variants, their Hydrogen Fuel Cell London Taxi and the Tri Fuel 270E Lotus Exige, which this reporter viewed at The Battery Show 2011 in Novi, Michigan the week prior.

At the end of the workshop session, the media was offered an evaluation ride and drive in the Tri Fuel 270E Exige, Hydrogen Fuel Cell Taxi and a Lotus Evora. On Friday, though, the media reps seemed to be on a tight schedule.

One-to-One Sessions


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