The New Direction of Cadillac: Is Sport Luxury All Cadillac Should Be?

Patrick Flanagan comments.

The problem is Cadillac is butting into a market that's already flooded with performance luxury such as the Mercedes AMGs, BMW Ms, Audi S, Lexus F, Infiniti G, Acura - well Acura isn't really in the game so much anymore, Jaguar and others. All of these brands have established luxury sport vehicles and brand recognition.