Porsche is rolling out an new advertising campaign that doesn't emphasize the sports car capabilities of its sports car models. Instead, the new Porsche ads will feature the everyday utility of the Porsche 911 and Porsche Cayman. Porsche is also soliciting home videos of people using their Porsches for daily run-of-the-mill activities. The theme of the campaign, appropriately, is "Engineered for Magic. Everyday."
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