In a recent article published by Australian electric vehicle (EV) news site The Driven, Toyota is all but thrown on the dustbin of history for its foot dragging and active resistance toward the move to EVs. As harsh as that sounds, I happen to think The Driven piece isn’t off base and Toyota is, in 2023, facing a critical pivot that will determine whether they survive as a leader in the industry, a minor player, or just fade away.
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