Redesigned 2015 Honda Fit will drive North America new car sales
With Honda and Toyota going head to head in a slowly recovering U.S. economy, Honda is betting on Fit to lead North America in new retail car sales.
There's no doubt about it, following the rather harsh winter of 2013-2014, North America has dug out of the snow drift and purchased a new car or two. Early spring sales were flat for Honda and Toyota and then the # 1 automotive manufacturer on the planet recorded its best sales month in 6 years. Good for Toyota.
None the less, Honda countered back with a double-digit record sales month in Asia and China, with a 9% increase in company wide new car sales for April. However, North America retail sales took a minor dive, recording a -1.7% in sales year to date. What we’re talking about here is a handful of new cars. The 2015 Honda Fit will be the shining light at the end of the tunnel.
2015 Fit best selling car in Honda lineup
According to Honda, Fit is the industry's best selling car for April 2014. The trend continues with the announcement of Honda’s roadside assistance program for 2015.
We believe that Fit is staged to replace Honda Civic as the best selling compact car in North America, there are a couple of reasons for that. Taking a close look at the 2014 Honda Civic sedan, we find a compact economy car that has grown in size and price over the years.
Consumer demand for comfort, size and performance has super-sized the Civic out of its original segment. It’s no longer a sub-compact and you can’t buy a North America built Civic in a 5 door hatch verrient. While North America driving enthusiasts lust for a 5 door Civic hatch or Type R, you won’t find one driving down the roads of Canada or the U.S. anytime soon.