American Honda Motor Co. sold 1,230,480 new vehicles in the United States in 2010. That was 79,696 more than the company placed in 2009, a 6.9 percent increase. Not a bad performance – until you consider that U.S. auto sales as a whole grew by 11.1 percent in the same period. Thus Honda lagged the market, resulting in a loss of all-important market share.
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