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Hyundai Marketing Genesis as Guardian Angel - Korean Volvo?

The 2015 Hyundai Genesis sedan is going to be marketed as a father-figure, guardian angel in the Super Bowl television ad. It sounds like it's going to hammer home the message that safety is an important selling point but do American buyers care about safety over other things?
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By: Keith Griffin

A Review of the 2014 Kia Cadenza Premium: Kia Hits the Luxury Segment Right in the Sweet Spot

When the Kia brand was introduced to the US market back in 1994, it was hard to imagine that this super affordable economy brand could one day offer up a gorgeous, engaging large luxury sedan but with the 2014 Kia Cadenza – the smaller of the two Korean brands doing business in North America has stormed into the segment with a beautiful vehicle.
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By: Patrick Rall