Revolutionary changes coming to Lexus starting with the 2014 IS 250
Lexus is about to make major changes to its lineup and will start with the 2014 IS 250. Lexus is at a crossroads and knows it can’t stay on its current path or the luxury brand will slowly sink into oblivion. Akio Toyoda, the CEO of Toyota, has been on a mission to transform his company so they can compete with their German rivals who continue to outpace the rest of the automotive world.
BMW, Mercedes-Benz, Audi and Porsche are all setting sales records with their performance and luxury cars in 2012 and are forecasting even better sales for 2013. Currently, the Lexus IS trails the BMW 3-Series, Mercedes-Benz C-Class and Audi's A4 in the sales race. Akio Toyoda is first and foremost a race car driver who has a passion for winning. The Toyota CEO doesn’t like to lose and right now he’s in fourth place and is in the automotive race of his life.
Lexus will need to compete with its German rivals
But Toyoda likes a challenge and has made a vow to make his company competitive with the German leaders. He is also feeling the heat from Cadillac as they have just introduced the new 2013 Cadillac ATS sports sedan.