Fisker Automotive's expansion negates impending bankruptcy claims
Fisker Automotive, the designer and manufacturer luxury plug-in hybrid sedans, is continuing to expand its dealership network. The company, which some claim is about to crumble into bankruptcy, is not acting like it is in financial distress. Instead its behavior is consistent with a growing company selling a popular product, both in the U.S. and abroad.
In early June the company signed an agreement to open Fisker of Montreal, it's 79th dealership world wide. Now news comes that the Guarnieri dealership group will exclusively import and market all Fisker Automotive vehicles into Spain, Portugal, and Morocco. Guarnieri is a long-established dealership group who already works with the likes of BMW, Porsche, Ferrari, and McLaren. The company also announced it is opening a showroom in Oslo Norway.
The announcement was made at the Marbella Luxury Weekend with Henrik Fisker saying “We are delighted to have an importer as well-established and experienced as Guarnieri to bring our range-extended luxury cars to Spain. This further increases Fisker Automotive’s international distribution footprint as we bring the concept of Responsible Luxury to consumers worldwide.”
At the announcement of the Fisker of Montreal deal, of the 79 dealerships 47 were located in North America, with the remainder located in Europe. The deal with the Guarnieri group would expand into a new area of Europe as well as touch into a corner of Africa. One wonders whether it is a good move to launch sales of a luxury car in a country facing the economic troubles underway in Spain.