The 2015 Ford F150 Should Yield Ford's First Half Ton Diesel Pickup
For years now, many people considering a Ford F150 have been hoping to see a diesel engine in the half ton truck lineup as advancements in diesel technology could allow an oil burning F150 to offer very similar working capabilities (hauling, towing) to that of the stronger V8 engine options while still offering incredible fuel economy. For example, the new EcoDiesel in the 2014 Ram 1500 is the most efficient engine option across the entire half ton truck segment in the US while still allowing those fuel friendly pickups to tow nearly as much as the powerful 5.7L Hemi. A mix of fuel economy and power from a diesel powered F150 is exactly what those Ford fans want to see, but the company’s concern about a lack of interest in this premium engine package has caused Ford Motor Company to curb past plans to develop a new half ton diesel mill.
Some consumers suggest that Ford should just throw the PowerStroke from the Super Duty lineup in the F150, but that engine is far too heavy for a half ton truck while also being far too expensive. This was the same reason why Chrysler’s Ram brand avoided dropping the popular Cummins Turbo Diesel from the Ram HD lineup into the Ram 1500. Instead, Chrysler developed the EcoDiesel V6 that does for Ram owners exactly what Ford owners hope to see from a diesel F150 and while some people in the industry will say that there isn’t enough demand for a diesel half to pickup – the fact that all 8,000 of the first production run of EcoDiesel Rams were spoken for in less than 3 selling days is proof that the demand is most certainly there. Having seen the early interest in the EcoDiesel Ram, Nissan was quick to announce that their Titan would soon offer a smaller Cummins V8 and rumor has it that Toyota will offer a similar diesel engine in the Tundra.
With Ram already offering a half ton diesel truck and both Nissan and Toyota expected to follow suit shortly, that leaves only Ford and General Motors without a light duty, inexpensive diesel pickup. GM has resolved that problem by launching the next generation Chevrolet Colorado and GMC Canyon with an even smaller diesel mill – but what about Ford?