News Opinion

In defense of the name “Bolt”

GM confirmed last week that the name of its groundbreaking all-electric vehicle due in 2017 will remain the Chevrolet Bolt, despite many protests across the internet. But I actually like the name, and think it an excellent choice.

When the Chevrolet Bolt EV concept was unveiled at the North American International Auto Show in January, excitement for the affordably priced 200-mile electric car began to build – but not everyone was hyped about the name.

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The New Civic Type R Will Be Great, but Will It Be A Honda?

I don’t know about you guys, but Honda’s news that not only are they making a new Type R, but that it will be coming to the United States, is pretty exciting. The new Civic Type R features way more horsepower, way faster Nurburgring times and way more of everything really.

It’s what Honda fans have been demanding for years - the power to keep up with their turbocharged rivals, these days composed primarily of the Focus ST and GTI, but perhaps even the all-wheel drive Golf R and Focus RS.

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2017 Ford Raptor and 2016 Ram Rebel Create Pointless Comparisons

Over the next few months and years, we will no doubt be bombarded with all sorts of articles comparing the new 2017 Ford Raptor to the new 2016 Ram Rebel. While both trucks may seem similar and comparable to the uniformed automotive journalist, they are dramatically different. It is a classic case of apples to oranges, yet these stories will be written, comment sections will go wild and the automakers and true truck journalists will shake their heads.

Why Is It A Pointless Comparison?

From the naked eye, you may be thinking what’s the big deal? These trucks both have a rugged look to them and feature lift kits, suspension upgrades and large, knobby tires. Also, they may seem to both share a place outside of the “regular” truck lineup meaning they are ripe for cross-shopping by consumers. If this is your thinking, stop. You are only looking like a fool.

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SHOCKER! Truck Buyers Don’t Really Care About Fuel Economy

Every truck maker in the U.S. has been working on developing new fuel efficient technologies in response to what they see as consumer demand as well as escalating CAFE fuel economy targets. While the race to hit the 30 MPG threshold is hot and heavy, all of these efforts seem to be lacking one key component - consumer interest. Frankly, consumers may say they want better truck fuel economy, but the numbers don’t back this idea up.

Don't believe us that fuel economy isn't the number one buying factor? Here is the proof.

Monthly Truck Sales

One of the tell-tale signs on consumer behavior is monthly truck sales. Historically truck sales rise throughout the year and due to various market conditions. For example, gasoline prices have been often tied to new truck sales. When gasoline prices are low, consumers buy more trucks than when it is high.

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