Toyota CEO names favorite cars from competition
CEOs of automakers don’t usually comment on how much they like a vehicle from a competitor, but that’s what Toyota President Akio Toyoda did at his inauguration as Chairman of the Japan Automobile Manufacturer's Association.
Toyoda was quizzed on his preferences among his company's rivals, and the outspoken CEO who isn’t a conventional boss, wasn’t afraid to tell the group. Toyota President Akio Toyoda, great-grandson of the company's founder, is unusual in the very competitive automotive world. Toyoda isn’t your typical grey-suited CEO, as he grew up loving cars and is a certified test driver for Germany's famed Nurburgring, and regularly drives competitive vehicles.
Its been reported that he will frequently make highly technical suggestions about ride and handling of the cars his company produces. And not only does he like his own companies cars, he likes cars that other companies make, and he's happy to share his favorites with us.
At the Japan Automobile Manufacturers Association, Toyoda was quizzed on his preferences among his company's rivals. Toyoda singled out one model from each of the other member automakers. The list is interesting and says a great deal about Toyoda’s taste in vehicles and his knowledge about his competitors.