2014 Mercedes-Benz CLA-Class four door coupe

2014 Mercedes CLA-Class shortage could discourage new buyers

The all-new 2014 Mercedes CLA-Class is selling so well that there is a shortage of cars. Is this discouraging new buyers?

Mercedes-Benz has hit a home run with the all-new 2014 CLA-Class four door coupe. It’s been so successful that the German automaker is running out of the new four-door coupe. The new CLA-Class is selling so well that Mercedes-Benz had to notify its U.S. dealers to expect fewer deliveries of the new coupe in the first half of 2014. The all-new 2014 CLA launch is successful beyond what dealers had expected. Is this going to discourage new buyers if they have to wait?

Daimler AG sent a letter to its Mercedes dealers saying it anticipates “tight inventories and low days supply” from February through June because of the car’s “overwhelming success” worldwide. The letter went on to say, CLA production at the two plants in Rastatt, Germany, and Kecskemét, Hungary are running at full capacity, and output should support demand by July.

Mercedes is attracting new buyers to the brand like never before and they seem top be happy with their new CLA. They like the price ($29,900 before destination) its coupe-like styling and high-tech features that make it appealing. But will the short supply of the new Mercedes premium compact deter potential new buyers?

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Comments

I bought my 2014 CLA 250 one week ago today from a MB dealer in Connecticut. This is the first Mercedes I've ever purchased, but I had specific requests for my vehicle (color, options etc). The dealer didn't have what I wanted, but they scoured dealers up and down the northeast until they found my exact car at a dealer in New Hampshire. The service was great, and I only had to wait 3 days. It sure beat the alternative. Custom ordering a car, then waiting until "late April" for delivery.
I just bought my 2014 CLA 250 from a dealer jacksonville,Fl and they did not have the exact vehicle I wanted. They said expected time frame would be about 3 months. I end up buying one they had without some of the option I was looking for. However, their level of service was top notch and made you feel like you was buying a the S class.
Congrats on your new cars Robert and Victor.

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