Why 2014 will be one of Lexus' most important years in the company's history
1989 was the first year that Americans could buy a Lexus. In 1998 Lexus again set a milestone in place with its amazing RX 300 which has become its leading seller in the premium crossover segment. In 2014 Lexus will break new ground again by adding a completely new compact crossover called the LF-NX to its line. This new car is hitting the market just as the US warms up to smaller, sporty, premium crossovers. Lexus will also begin selling the new RC 350 sports coupe targeted squarely at the BMW 428i. Finally, Lexus is teasing its fans mercilessly with a new sports car called simply “F” which we think is uprated version of the RC that may have as much as 450 horsepower.
2013 Was a pretty amazing year for Lexus. The new IS 350 and IS 250 have surpassed all expectations. Not only did the cars double the sales volume of that already existing model, but the IS 350 bested the BMW 3 Series in multiple matchups in leading automotive publications (including this one). The IS shares much of its platform, suspension and drivetrain components with the also successful GS 350. The GS is larger than the IS and it was pretty much dead in the water until a redesign lifted it out of the doldrums and made it a viable car for Lexus. Now the new RC 350, and likely the “F”, will share much of the GS/IS content. That means Lexus can share the cost and boost its profitability on all of these models, which sell in relatively low numbers compared to mainstream cars like Toyota’s Camry, but at literally twice the sticker price.