2014 Nissan Titan pickup will challenge Ford F150 and Chevy Silverado
Nissan is preparing to launch an all-new 2014 Titan pickup truck. The Nissan Titan is a low volume pick-up in the US, but Nissan builds other products on the platform, including work vehicles that it sees as important, and potentially growth-oriented. The new Nissan Titan will be just one part of the product line refresh that Nissan is undertaking.
In the full size pickup-truck world there are mainly two entrants, the Ford F-150 series and the Chevy Silverado / GMC Sierra twins. Ram also has a popular model that it calls –ahh, the Ram. (Formerly the Dodge Ram) Following these three is the Toyota Tundra. Nissan introduced the Titan in 2003 in order to supplement its sales. The truck is not expected to compete head to head in terms of sales volume with the big two, Ford and GM. Nissan openly admits the truck was meant for “personal-use customers.” In other words, not contractors. (Particularly not union contractors) The Titan has neither the product line depth to properly compete. However, you may be aware of a little electric runabout that Nissan has spent billions developing and which is reported on daily by the mainstream media, as well as automotive expert sites like Torque News. Well, the Titan outsold the Leaf two-to-one last year and that trend is not showing any signs of changing. It is also likely that the Titan is far more profitable for Nissan than the Leaf. Therefore, a new Titan, refreshed after about 13 years on the market is a worthwhile investment for Nissan.