Ford's 2015 F-150 and Chevy's Colorado hit Toyota Tundra and Tacoma with one-two punch
The new 2015 Ford F-150, now with all its shiny bits in aluminum, and the all-new compact pickups, the 2015 Chevrolet Colorado and its twin, the GMC Canyon will move Toyota’s cheese as the saying goes. In a few short months the world Toyota’s Tundra and Tacoma will be turned upside down. For the past couple years Toyota trucks have been on a steady incline in sales. Will that now be reversed given thse two new offerings in the marketplace?
The 2015 Ford F-150 May Steal Toyota Tundra’s Target Customers.
The 2015 Ford F-150 is coming to market with not just a new body made from a material that does not rust, it is also going to be dramatically more fuel efficient. Although the new Ford truck is definitely going to take some share from Ram and the Chevy Silverado, the Ford F-150 may be worse news for the Tundra.
Fuel economy in the 2015 Ford F-150 will increase in part due to the aluminum body weighing less, but also because it is going to also offer a new EcoBoost engine. The new, smaller, EcoBoost is a real gem according to Pete Reyes, the chief engineer for Ford’s F-150. Worse for Toyota, the engine will be targeted directly at those homeowners that do not use their truck primarily for work and for towing. It is easy to call that the Toyota Tundra’s primary market. By comparison to Toyota’s engines the Ford F-150 will offer better torque, better drivability, and much better fuel economy. The combination of these factors will be hard for Toyota to counter.
The 2015 Colorado and Canyon Will Challenge Toyota’s Tacoma
The Tacoma is a huge success for Toyota. One of the company’s leading selling vehicles, it is also the best vehicle in the US market in terms of resale value. Toyota accomplished this in a number of ways. A relentless pursuit of quality, durability, and reliability was the prime directive. However, Toyota also offered a more affordable, more reasonably sized vehicle for homeowners. When the new 2015 Chevy Colorado and GMC Canyons hit the market they are going to offer buyers more everything. More Power, more engine choices, more room, more entertainment and information capability than the Tacoma, and a great new look that is “big-truck” cool.
The 2015 Toyota Tundra and the 2015 Toyota Tacoma will not be changing to meet the challenge of the two newcomers to the market. The Tundra was actually updated in 2014 and Toyota would have already announced the design updates. However, over the coming years Toyota will of course update the Tacoma, most likely with new engines like the 2.0 Turbo about to enter service in the Lexus NX 200t crossover. The real question is will Toyota be able to retain its loyal base of customers whole it prepares its response.