The Osborne Legacy, GM's 200 mile electric car, and electric car adoption
In 1981 the first luggable computer, the Osborne 1, went on sale to become very popular. All was well for Osborne Computer Company until Adam Osborne, in 1983, announced details of the next generation Osborne computers. The resulting sales falloff and eventual demise of OCC created the myth of the Osborne Effect, which is when a company announces a future product and the customers stop buying the current product. What does this have to do with automotive news? Consider thursday's news that GM's CEO Dan Akerson is again talking about the electric car with a 200 mile driving range that GM could be building in the next two-to-four years.
It's plausible that news of someone like GM's CEO claiming an electric car with a 200 mile driving range is just around the corner, would make potential electric car buyers go "hmm.. maybe I'll wait a couple years."