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Stellantis' Ram and Jeep brands have mastered the ability to personalize and customize their vehicles. Now, it appears the company is sharing that ability with two of its most popular Dodge models. Dodge is launching 2022 Dodge Charger and Challenger SRT Hellcat Redeye Widebody Jailbreak models that buyers can make into 807 horsepower beasts!
The 2022 Dodge Jailbreak models give buyers the ability to unlock color-combination ordering restrictions and add new factory-custom options that will boost horsepower. Buyers will be able to order and personalize his or her perfect version of a 2022 Dodge Charger and Challenger SRT Hellcat Redeye Widebody.
The new Jailbreak models are a stage of Dodge’s “Never Lift” campaign that was recently announced. This allows buyers to pick and choose what options they want to add in 20 different categories. Buyers will be able to choose different stripes and wheels, different brake caliper colors, different types of badging, as well as pick their choice of seats, seat belt colors, steering wheels and floor mats.
“Roughly half of all Dodge customers modify their vehicles,” said Tim Kuniskis, Dodge Brand Chief Executive Officer - Stellantis. “For those looking for increased performance, we will launch Direct Connection next month. But for those looking for a unique appearance, we are going to let customers run free through the styling archives. We're taking most of the parts and pieces we've used over the years, adding a few new ones and letting customers build their own ‘One of One.’ So, if you're dreaming about owning a Stinger Yellow Challenger with Brass Monkey wheels, Hammerhead Grey seats, blue Brembos and red badges, I'm not sure we should, but we'll build it for you.”
Buyers who don’t want to decide every little thing will also have the option to order a Jailbreak model designed by the Dodge Product Design Office. The two Dodge Jailbreak offerings are called Old School and Brass Funky.
According to Dodge:
The Old School Challenger Jailbreak model features an F8 Green exterior dressed up with 20-by-11-inch Warp Speed Satin Carbon wheels; Satin Chrome Hellcat grille, fender and decklid badging; Gunmetal Grey brake calipers; a Chrome fuel door; Hammerhead Grey floor mat accents and seat belts; Dark Engine Turned aluminum bezels; leather steering wheel with a white SRT logo and a twill headliner.
The Brass Funky Charger Jailbreak combines a Hellraisin exterior with sepia Laguna leather seats, sepia floor mat accents, carbon fiber bezels, suede headliner and an Alcantara steering wheel with a white SRT logo on the interior. The exterior also includes 20-by-11-inch Brass Monkey wheels; Brass Monkey Hellcat grille, fender and decklid badging; orange brake calipers; carbon dual stripes and black exhaust tips.
How You Can Get a 2022 Dodge Jailbreak Edition
The 2022 Jailbreak models will be available to order in late 2021 at all Dodge dealerships. The custom Jailbreak option package is expected to cost $995. Only the newly designated Dodge Power Brokers dealers will have access to order and stock Jailbreak models on the showroom floor.
You can see Dodge’s overview of the new “Never Lift” campaign. Visit Dodgegarage.com/never-lift to view the 24 Months of Muscle calendar.
Follow Mary Conway at @maryconwaymedia and send her car news tips for future stories.
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