Will Subaru bring back the WRX STI hatchback in 2016?
Subaru has always been about offering multipurpose vehicles to their loyal fan base, but by dropping the 5-door hatch from the 2015 WRX STI lineup, it could be a big mistake. In the past, Subaru has done an excellent job of listening to their current customers and improving their vehicles with what they hear from them. But dropping the hatchback from the WRX/STI lineup is alienating performance fans.
Why is it such a big deal for Subaru to offer a 5-door hatch in addition to the sedan? For Subaru buyers, it’s all about the versatility and utility that the hatchback offers. Performance fans use their cars for everything and they love the extra functionality that the hatch offers. In addition to offering performance, it offers buyers to use the WRX STI for multi-purposes. It can be used for recreational activities like transporting mountain bikes, snowboards, and surfboards for use on the weekends.
Many Subaru owners have dogs, and the 5-door hatch is ideal for transporting their four-legged friends to the vet and taking them along for their active lifestyles on the weekends. Subaru knows this and has partnered with the Center for Pet Safety to Test Pet Car Safety Restraints to keep those animals safe while riding in a Subaru. The active lifestyle of Subaru owners has always lent itself to taking the family dog along on camping and hiking trips. Subaru recognizes that their owners love dogs and they take them along on family trips. So why would they do away with WRX/STI hatch?