Diesel sales jump 35 percent: Are U.S. buyers finally getting it?

Diesel car sales have increased an impressive 35 percent in the first quarter of 2012 as U.S. buyers are beginning to understand their value.

As the cost of gasoline goes up, Americans are seeking more fuel efficient cars, and the sales of clean diesel cars is reflecting a change in perception here in the U.S. From information compiled by HybridCars and Baum and Associates, they report that sales of diesel cars in the first quarter of 2012 have jumped an impressive 35 percent. This trend will continue as people become educated to the value of the diesel engine.

Diesel engines have been widely used in Europe for decades and this is what they drive; small, maneuverable, fuel efficient diesel cars. As diesel technology continues to evolve, we’ll continue to see diesel engines being used more here in the U.S. In fact, diesel engines are the most environmentally friendly power source available today.

With images of driving behind a smelly 18-wheeler, to nightmares of sitting in the back of a grandparent’s noxious Oldsmobile diesel, Americans haven’t shown too much interest in diesel cars in the past. But the days of diesels belching out black smoke and dirty tailpipes are a thing of the past. Ford has just introduced their new Ford Fiesta diesel in Europe with its ECOnetic Technology that is their lowest CO2 emitting car to date. The new clean-diesel technology today is producing some of the cleanest engines on the planet.


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Small and mid-size diesel SUVs, like the new Chevy Trailblazer - duh! These would sell like Big-Macs.