How Mercedes will top the successful CLA launch in 2014
If you think the all-new 2014 Mercedes-Benz CLA-Class was a one and done launch for the brand, there is more coming in 2014 that could even top the successful four-door coupe launch. Mercedes factories are running at full capacity try to keep up with demand for the CLA and Mercedes dealers have been told to expect supplies to be tight for the first six month’s of 2014. What will Mercedes do to top the CLA in 2014?
Mercedes has a global strategy and they are just getting started. Here is what Mercedes-Benz President and CEO USA Steve Cannon said in a Christmas message that reveals their key strategy over the next seven years. Cannon said, “And you are going to want to keep your eyes on us, because we are not taking our foot off the gas. Over a seven year period, we are bringing 30 new models to market."
And for 2014, we will see Mercedes launch the next car in this strategy, the all-new 2015 GLA-Class luxury compact SUV. And my guess is, it will be even more successful than the CLA that is wildly popular. Why will it top the new CLA four-door coupe? There is a huge pent up demand for a luxury compact SUV. There are more new millennial buyers that will be looking for an SUV than a four-door sedan. The new GLA will launch first in Europe this year and then later in 2014 in the U.S.